Back with our first blog of 2013, we’re here with a behind-the-scenes look at a recently wrapped project we’ve been working on since November. Clarendon Serviced Apartments is a three-minute promotional film produced entirely in-house, involving the integration of a significant amount of motion graphics into live action footage which was shot on location. Clarendon [...]
Last year we did some work for Nature’s publication which was a lot of fun and allowed us to go somewhere new with our animation design. After the success of the project, Nature approached us again to do something a bit more playful, with the main emphasis on the speed of their product. We worked [...]
Hub recently completed production on a series of educational videos that provokes debate whilst providing practical information on the House of Lords. We won tender due to our innovative and dynamic approach to addressing criticisms and misperceptions of the House of Lords in a fair and balanced way. We created a strategy that allowed us [...]
Last week The Cannes Lions celebrated an eyebrow-raising year in advertising by celebrating the year’s standout achievements. Team Hub were hard at work in London, but we kept our virtual feelers out on Cannes. This year’s International Festival of Creativity wasn’t something that we were going to miss. As the week’s action unfolded, it [...]
The interactive tech scene is changing in a big way. In the past, if you were playing with the latest app, or clicking your way through an interactive video, the interactivity would have occurred solely between you and your device. In other words, 100% of the interaction happened on screen. It was a private [...]
The importance of branded TV channels cannot be overstated. In a genre-leading article for Marketing Week, Nicola Smith wrote that branded TV channels are a surefire way to ‘boost consumer engagement, reach new audiences and convert website views into purchases.’ Here at Hub, we see exactly where Nicola is coming from. In this blog, [...]
Here at Hub were are delighted to announce that the doors to our new studio are open! For the last couple of months we’ve been changing the face of our little corner of London in Clerkenwell. We’ve taken two empty rooms and turned them into a state-of-the-art studio and a client lounge that is both [...]
Levi Roots and Wallace & Gromit. One is a sauce-peddling, calypso-singing entrepreneur, and the other is a crime-fighting, bread-baking double-act that have stolen the hearts of a nation. These two national institutions rarely cross paths. One is a testament to British entrepreneurship, the other to British animation. The advertising & animation agency that grew out [...]
We’ve got a new toy in our recording studio. If you’ve been keeping up with the Hub Blog, you’ll know that we’ve recently opened the doors of our new studio and client lounge. The Tricaster 450 Extreme is one of many cutting-edge pieces of kit that we’ve recently got our hands on. The Tricaster [...]
Things are changing at Hub! May 2012 sees the opening of our state-of-the-art video recording studio, complete with client lounge. Purpose built for recording adverts, promotional videos, corporate films and web videos, the Hub Studio will enable our clients to experience an even higher level of video production quality, something that we’re very excited about. [...]