The Rubik’s Cube is an iconic 3D puzzle created by Hungarian sculptor and Architect Ernö Rubik.
Rubik’s launched a campaign to promote their recent and exciting expansion from toys and puzzles to a lifestyle brand. To support this, Hub created a campaign film, that touched upon Rubik’s history in addition to the new exciting direction the brand was heading. The film was divided into 21 pieces of unique content that were used in their marketing campaign. In addition to this, Hub was also commissioned to create a new online commercial for their recently released Junior range.