Since its foundation in 1898, the Saucony brand has become synonymous, among athletes and serious runners, with quality running shoes and apparel.
Saucony approached Hub for launch the launch of their 2018 campaign: White Noise. Focused around a collection for occasional and inexperienced runners, Saucony’s goal was to achieve broader commercial appeal. Hub created a treatment that opened up the campaign to a broader range of markets and extended its lifespan beyond what was originally planned. The end result was a series of highly technical studio videos that were re-versioned for different countries, two live-action commercials and a whole host of campaign photography.