The Wine Society

The Wine Society is the worlds oldest wine club, founded in 1874. It is run as a co-operative owned by its members, trading only with them.

 

The Wine Society

The Wine Society wanted to broaden their audience appeal with a particular interest in acquiring more young female members. Hub came up with a creative treatment designed specifically for an audience who wanted to educate themselves about wine and learn how to pair wines with different foods.
Hub created Which Wine With…? – two concise and quirky videos which aim to teach viewers about pairing tasting notes to different food flavours. The films were created as part of The Wine Society’s overall marketing campaign for 2018.