Justine Roberts

Founder and CEO, Justine Roberts, discusses the early days of setting up publishing platform, Mumsnet. Providing invaluable insights, Justine covers the thinking behind and the processes she employed to create an online community. She covers how she grew the Mumsnet’s Facebook group, from learning about the different wants and needs of this new audience. In addition, how critical it was to shaping Mumsnet’s brand values and strategy.