Digital Trailblazers

Lazar Dzamic

Xoogler, Author, Content and Digital Storytelling Strategist, Lazar Dzamic discusses his time developing content for mega brands within Google’s Creative Think Tank, The Zoo.

Lazar breaks down Google’s content planning framework; Hero, Hub, Help, also known as the Triple H strategy. Devised by Google, the strategy facilitates brands and agencies to create communities and regular dialogue with their consumers. From water cooler moments to building trust, through to episodic content that will thrill – he explains each format and the potential for brands to revolutionize their content plans.