Tuesday 4th December 2018

Youtube’s Hero, Hub, Help framework provides companies a strategic approach for their video content. In this series of three events, Hub will explore how brands can utilise these categories to strengthen their brand communications.

The first event will be focussed on Help content, which has become increasingly popular amongst brands. From ‘how to videos’ to tutorials, creating Help content has seen an increase in brands connecting directly with their audiences. Google calls these Moments that Matter and allows a brand play the role of a trusted friend. It ensures transparency and understanding of the audiences’ needs – providing accurate and effective communication about a particular category, issue or product.

Learn how to identify the correct type of content to create, align it with your SEO strategy and how to spot gaps and opportunities against your competitor.

Speakers

David HunstoneCo founder & Director of Content at Hub
Simon LongfellowHead of Marketing - Steps to Investing
Tom RedingHead of programming and Audience Development, Red Bull Media House
Benedict CordyAcquisition Marketing Manager, Whittard of Chelsea

Tuesday 4th December 2018

Youtube’s Hero, Hub, Help framework for content helps companies to categorise their video content strategically. In this series of three events, Hub will explore how brands can utilise these content categories to strengthen their brand communications.

The amount of Help content – not just on YouTube, but across the web – eclipses every other content category. Simply put, Help content helps with something. It’s everything from tutorials to ‘how to’ videos. It’s videos for when people need an answer or have a problem that needs solving. Google calls these Moments that Matter. Help content gives brands scope to behave like a trusted friend, to guide, to gain reassurance and to deeply understand needs and pain points around a particular issue, category, or product.

If your brand does not grab this valuable real estate on the web – other brands will.

Learn how to identify the correct type of content to create, align it with your SEO strategy and how to spot gaps and opportunities against your competitors.

David HunstoneCo founder & Director of Content at Hub
Simon LongfellowHead of Marketing – Steps to Investing
Tom RedingHead of programming and Audience Development, Red Bull Media House
Benedict CordyAcquisition Marketing Manager, Whittard of Chelsea

Sign up now

Tuesday 4th December 2018