Measurement and Analysis

Measurement and Analysis

An effective marketing strategy requires sustained and consistent measurement and analysis. Our measurement strategy is geared to make sure your content performs well as soon as it goes live. Together we’ll establish goals and KPIs before your content is distributed and measure performance against these targets to ensure that your content lands with impact. We’ll then continuously track your content or website against these key metrics and provide suggestions on how to optimise your performance and maximise your ROI.

Alibaba campaign measurement and analysis