Research and Insight

Research and Insight

We firmly believe that the best way to start your content marketing strategy is with thorough research and analysis. At Hub, we can carry out audits of your existing content, research your target audience and provide a deep analysis of competitors within your industry so that we can create content that delivers results.  These insights form the foundation to craft an impactful strategy that will empower your brand to connect with your audiences and give it a competitive advantage. 

Content Audit

We’ll analyse your existing content and assess its performance so that we can provide recommendations for improvement. Our comprehensive content audit will provide you with insights on which content is effective and engaging, where the gaps are in your content and highlight content which is outdated or unsuccessful. Using our analysis, we’ll be able to not only update and improve your existing content, but also develop a content strategy that achieves the best results. 

Competitor Analysis and Benchmarking 

We can provide an analysis of your competitors to give your business a competitive advantage in the market. Our in-depth research will assess market positioning, service offerings and the customer base of your competitors. With competitor analysis we’ll dissect your competitors’ best practices and performance, which will enable us to devise a unique strategy that gives you an advantage. 

Audience Insights

Combining qualitative and quantitative research, we generate evidence-based insight into your target audience. Through keyword research, we’ll identify what your audience is searching for. Our in-depth interviews and focus groups paint a detailed picture of customer behaviour and needs. To help us empathise with your target customer, we will also create personas and customer journey maps. Combined with surveys and data analysis, these methods generate a holistic overview of your target audience and will help us build an impactful strategy.

Audience Insights