Amundi, Europe’s largest asset manager commissioned Hub to create supporting marketing content for their new product launches. The French asset manager was launching two new thematic exchange-traded funds (ETFs) – the Amundi Smart City UCITS ETF and the Amundi Smart Factory UCITS ETF. Their new products were created to help investors capitalise on emerging themes that they believe to be shaping our future world.
As a response to urbanisation, the Amundi Smart City ETF was developed to help investors tap into six key sectors engaged in the rapid development of new smart cities: public infrastructure smart homes, e-commerce, healthcare, entertainment and technology.
In tandem, the Smart Factory ETF provides exposure to companies which are engaged in the growth of smart factories, which are geared towards optimising the manufacturing process with new technology. The Amundi Smart Factory ETF targets five key sectors to help investors benefit from the trend: Advanced Robotics, Cloud Computing & Big Data, Cyber Security, Augmented Reality & 3D printing and the Internet of Things.
To help Amundi take their new products to the market, Hub produced a range of supporting materials including landing page designs, articles, white papers, hero animation and sales support collateral.
Amundi sought to create informative marketing materials which provided an overview into how their ETFs worked for their institutional and professional audience. There were three key elements that they wanted to incorporate into their content:
- Why investors should invest into Smart City and Smart Factory
- Why Amundi
- How the ETFs work
With a quick turnaround time, Hub immediately began with thorough research into the Amundi Smart City and Smart Factory ETFs, working to understand the thematic trends and the nature of ETFs.
Based on this research, Hub’s investment writers then created a series of white papers, articles and sales collateral that clearly highlighted how Amundi’s ETFs work and the benefits of investing into Smart City and Smart Factory.
At the same time, our team of animators created two explainer videos that would appear on Amundi’s website. These animated explainer videos offered a simple visualisation of the thematic ETFs for Amundi’s investor audience. Our creative team also designed landing pages for Smart City and Smart Factory as well as all the graphics that were to be used on the webpages, incorporating Amundi’s branding.
The client was really pleased with the result and has since commissioned supporting materials for their newest ETF for AI themed investments.
“The project was a complicated global campaign involving TV, brand spots, online content and advertising. It was a great success exceeding target objectives.”
“It's not just one video we need to think about but how the different formats work across social media. We were really impressed with the amount of detail and depth that Hub have gone into.”
“What we loved about working with Hub is that they understood what we were trying to do in the industry and they took our brief and within a couple of days had a solution to that which fitted with what we had in our minds.”
“Steps to Investing brand needed to work across multiple formats from print to digital and had to be reassuring to a sceptical audience of savers. I’m really pleased with how the identity ended up and helped us launch a vital new service into the UK marketplace.”