Bank of Montreal
The Bank of Montreal commissioned Hub to create a video series that would humanise their 13 fund managers who run their suite of investment trusts, creating a strong personal connection with potential investors.
It was important to BMO that we produced content that was distinct from their previous videos, as well as their competitors. They were keen to move away from the run of the mill style of men in suits talking in stuffy offices. It was Hub’s task to bring these narratives to life in a fresh, new style.
Hub presented a bespoke solution – to create a series where each video was as unique as the fund manager. Our goal was to truly understand what made the manager tick, then we would set the film around what showcased their personality, interests and hobbies and how that aligned with – or influenced – their investment approach.
The series has taken Hub and BMO all over the country, from the Pentland Hills in Scotland to Portobello Market in London, riding in sailboats, boarding in skate parks, chasing bicycles and flying high above Hampstead Heath. The series has been a smashing success, highlighting a vast medley of interests and displaying each manager’s unique perspectives.
“The project was a complicated global campaign involving TV, brand spots, online content and advertising. It was a great success exceeding target objectives.”
“It's not just one video we need to think about but how the different formats work across social media. We were really impressed with the amount of detail and depth that Hub have gone into.”
“What we loved about working with Hub is that they understood what we were trying to do in the industry and they took our brief and within a couple of days had a solution to that which fitted with what we had in our minds.”
“Steps to Investing brand needed to work across multiple formats from print to digital and had to be reassuring to a sceptical audience of savers. I’m really pleased with how the identity ended up and helped us launch a vital new service into the UK marketplace.”