Bank of Montreal

The Brief 

The Bank of Montreal commissioned Hub to create a video series that would humanise their 13 fund managers who run their suite of investment trusts, creating a strong personal connection with potential investors. 

It was important to BMO that we produced content that was distinct from their previous videos, as well as their competitors. They were keen to move away from the run of the mill style of men in suits talking in stuffy offices. It was Hub’s task to bring these narratives to life in a fresh, new style.  

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Our strategy

Hub presented a bespoke solution – to create a series where each video was as unique as the fund manager. Our goal was to truly understand what made the manager tick, then we would set the film around what showcased their personality, interests and hobbies and how that aligned with – or influenced – their investment approach. 

Results 

The series has taken Hub and BMO all over the country, from the Pentland Hills in Scotland to Portobello Market in London, riding in sailboats, boarding in skate parks, chasing bicycles and flying high above Hampstead Heath. The series has been a smashing success, highlighting a vast medley of interests and displaying each manager’s unique perspectives.