As a live-streaming, webinar and virtual events agency, our sister company Bombora offers high-quality broadcasts to big clients. Bombora commissioned Hub to redesign and optimise their website, with the primary aim of generating more organic traffic to their site and driving conversions. The redesign would also showcase the best of their work along with their new service offerings.
Hub began the web design project with research and insight, conducting a site audit, competitor analysis and keyword research to really understand how Bombora’s new site could gain a competitive edge.
From this research process, we found that the current site wasn’t showcasing how good Bombora’s service offerings are and that more descriptive copy across their service pages would help drive SEO. Our keyword research found that we would need to incorporate a number of important keywords that prospective clients were looking for and competitors were using. We then strategised a content framework and promotion strategy for blog posts to create consistent activity and help boost traffic to the website.
With an emphasis on showing Bombora’s latest and best works, our design team created a layout and graphics that were easier to navigate and reflected Bombora’s offerings. Working hand-in-hand with the copywriting team, our designers and developers overhauled the site to be more SEO-friendly, enabling Bombora to showcase their services to their target audiences.
After launching the website, we set up PPC advertising campaigns to promote and drive traffic to the new site. Working across multiple functions, we produced and set up display ads and video ads which targeted keywords that audiences were searching for.
Hub made sure to track the performance of the website and advertising campaigns and saw significant improvements in traffic and engagement.
The now fully optimised website had a sleek new redesign that reflected the brand’s offerings and saw a significant uptick in inbound leads. After monitoring the website’s performance for 7 weeks we saw a 33% increase in impressions, 71% increase in clicks and 26% increase in click through rate, compared to the same period pre-launch. We also found that we ranked in the top 10 for key search terms on an additional 8 keywords after our redesign. With such success in the first two months since launching, we will continue to measure the KPIs and provide recommendations for optimisation.
“The project was a complicated global campaign involving TV, brand spots, online content and advertising. It was a great success exceeding target objectives.”
“It's not just one video we need to think about but how the different formats work across social media. We were really impressed with the amount of detail and depth that Hub have gone into.”
“What we loved about working with Hub is that they understood what we were trying to do in the industry and they took our brief and within a couple of days had a solution to that which fitted with what we had in our minds.”
“Steps to Investing brand needed to work across multiple formats from print to digital and had to be reassuring to a sceptical audience of savers. I’m really pleased with how the identity ended up and helped us launch a vital new service into the UK marketplace.”