Janus Henderson Investors currently manage a client investment portfolio of £100.9bn and employ more than 1,000 members of staff worldwide.
In 2014, we were initially successful winning the contract for Janus Henderson’s rebranding content strategy, but since that time we have worked on a number of strategies and content creation for Janus Henderson’s, most recently, the Janus Henderson Insight campaign.
Having identified that there were a substantial number of people across the UK who had significant savings in their bank accounts, earning little or no interest due to the current financial climate, we carried out an insight project to identify why these savers aren’t investing. This included both primary and secondary research, resulting in four persona types and a customer experience map. This was then used to develop the right blend of social video to speak directly to those people.
Due to launch in January 2018, the two year campaign aims to build trust, demystify investment processes and present facts in a clear, jargon free way to those new to, or unsure of, investing.