Work

Kantar

Kantar is the market research, data and consultancy driven division of WPP, the global advertising group.

Aziz Cami, Kantar’s Creative Director, was keen to connect his 80+ creative teams – located across the globe – to encourage conversation and share knowledge, resources and skills.

Developed through a series of workshops with Kantar’s senior creative team, a year-long campaign called ‘The Connection’ was launched. The blend consisted of a website available to internal staff with the option to create a profile, upload content, the ability to comment, start and /or respond to conversations with other users. The website centred around a 30-minute webcast format presented quarterly by the senior creative director at Kantar. The Connection featured interviews with inspirational creatives around the world and had key format points – Storytelling, Animation and Data Visualisation – so that the audience would become familiar with the structure. Each section featured an interview, either live in the studio or via Skype.

Available to 30,000+ staff, the feedback on launching was instantaneous with people signing up, sharing their work, contributing to the show and connecting with their colleagues across the globe.

For more information

Contact us
via email info@hub.tv
or call us on 020 7014 3711