MG approached us to produce a pre-recorded virtual conference to provide insights and inspiration to their dealerships. Hub created the MG Dealer Conference 2021, which was hosted from a live studio, complete with studio interviews, animated highlights videos and an interactive Q&A session.
Hub devised a video streaming solution with full streaming functionality such as live Q&As, post-event performance analytics and an on-demand version. To keep audiences engaged and entertained throughout the event, we worked with MG to create a broadcast that featured presentations, brand films and animations.
To create an elevated brand experience, we designed a bespoke set that incorporated MG’s colour scheme and logos. Bringing the audience experience together, Hub also built a bespoke platform with custom branding. Our studio filming incorporated robotic cameras to ensure that the filming process was as covid-safe as possible.
Hub’s production team took care of the entire production process, working to a quick turnaround time. Within 3 days, the event was pre-recorded, edited and then streamed out as live to the audience. The Q&A session featuring all the guest speakers at the end of the event was streamed live from the studio with questions flying in from attendees through the platform’s chat functionality.
After the event, we edited a highlights video for viewers at home to enjoy on-demand. MG’s Marketing Director David Pugh commended the event for having “universally positive feedback” and praised Hub for creating a format that kept audiences engaged.
The team at MG was thrilled with the results – their survey showed that 76% of their participants wouldn’t have changed anything about the virtual dealer conference.
“The project was a complicated global campaign involving TV, brand spots, online content and advertising. It was a great success exceeding target objectives.”
“It's not just one video we need to think about but how the different formats work across social media. We were really impressed with the amount of detail and depth that Hub have gone into.”
“What we loved about working with Hub is that they understood what we were trying to do in the industry and they took our brief and within a couple of days had a solution to that which fitted with what we had in our minds.”
“Steps to Investing brand needed to work across multiple formats from print to digital and had to be reassuring to a sceptical audience of savers. I’m really pleased with how the identity ended up and helped us launch a vital new service into the UK marketplace.”