Rubik’s
Campaign Overview
Rubik’s launched a campaign to promote their recent and exciting expansion from toys and puzzles to a lifestyle brand. They came to Hub to help them create a film that explored Rubik’s history and reveal the new exciting direction the brand was heading in. They wanted to show the Rubik’s Brand in a cool and relevant light to attract both existing and new consumers.
Our Strategy
We created a brand hero animation, exemplifying Rubik’s influence in the toy industry over the past four decades. It was divided into 21 pieces of unique content that were used in Rubik’s marketing campaign.
In tandem, Hub also worked on the launch of Rubik’s new Junior range, aimed to target younger children with more tactile and friendly designs.
Results
The project was successful, and the client was really happy with the final end product.
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“The project was a complicated global campaign involving TV, brand spots, online content and advertising. It was a great success exceeding target objectives.”
“It's not just one video we need to think about but how the different formats work across social media. We were really impressed with the amount of detail and depth that Hub have gone into.”
“What we loved about working with Hub is that they understood what we were trying to do in the industry and they took our brief and within a couple of days had a solution to that which fitted with what we had in our minds.”
“Steps to Investing brand needed to work across multiple formats from print to digital and had to be reassuring to a sceptical audience of savers. I’m really pleased with how the identity ended up and helped us launch a vital new service into the UK marketplace.”