Campaign Overview

Rubik’s launched a campaign to promote their recent and exciting expansion from toys and puzzles to a lifestyle brand. They came to Hub to help them create a film that explored Rubik’s history and reveal the new exciting direction the brand was heading in. They wanted to show the Rubik’s Brand in a cool and relevant light to attract both existing and new consumers.

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Our Strategy 

We created a brand hero animation, exemplifying Rubik’s influence in the toy industry over the past four decades. It was divided into 21 pieces of unique content that were used in Rubik’s marketing campaign. 

In tandem, Hub also worked on the launch of Rubik’s new Junior range, aimed to target younger children with more tactile and friendly designs. 


The project was successful, and the client was really happy with the final end product.