Saucony approached Hub for the launch of their 2018 campaign: White Noise. Focused around a collection for occasional and inexperienced runners, Saucony’s goal was to achieve broader commercial appeal. Hub created a treatment that opened up the campaign to a broader range of markets and extended its lifespan beyond what was originally planned. The end result was a series of highly technical studio videos that were re-versioned for different countries, two live-action commercials and a whole host of campaign photography.