The Fintech Effect
Hub was approached by CNBC to help them create a short form editorial series about the current state of the FinTech industry, sponsored by Abu Dhabi Global Markets. The brief was to demystify the industry by creating six short-form packages for distribution on the CNBC global network. We were tasked with developing and producing the series from start to finish.
We kick started the project by carrying out extensive research into the important subjects that should be covered in the FinTech industry. This research informed our strategy and helped us to devise and plan out each episode individually, creating a holistic episode guide with detailed structures for each 2.5 minute segment.
After our research, we found that the most engaging approach would be to interview CEOs, pioneers and innovators behind some of the hottest Fintech startups, to understand their views and outlook for the industry. Hub also chose Marcus De Silva to present the series, as he had a strong track record of teasing out relevant and remarkable stories from his interviews within the financial sector. Using his knowledge, Marcus was able to shape the narrative arc of each package to illustrate the challenges and opportunities each area represents.
With interviews from leading experts in both tech and finance, the series detailed how disruptive technology is changing the way in which we bank, carry out financial transactions and authenticate the movement of money.
“The project was a complicated global campaign involving TV, brand spots, online content and advertising. It was a great success exceeding target objectives.”
“It's not just one video we need to think about but how the different formats work across social media. We were really impressed with the amount of detail and depth that Hub have gone into.”
“What we loved about working with Hub is that they understood what we were trying to do in the industry and they took our brief and within a couple of days had a solution to that which fitted with what we had in our minds.”
“Steps to Investing brand needed to work across multiple formats from print to digital and had to be reassuring to a sceptical audience of savers. I’m really pleased with how the identity ended up and helped us launch a vital new service into the UK marketplace.”