Whittard approached Hub as an already established high street brand, best known for their sumptuous collection of high-end tea, coffee and gifts. With the view of repositioning themselves in the market, they wanted to launch a series of films to show off their exquisite range of teas.
Hub proposed a video strategy discovery programme including an insight phase of research and analytics, which highlighted the performance metrics of existing content, competitor analysis and a user journey review that would structure the video content strategy for the next 12 months.
This lead to the initial production phase of creating help content which answered key questions and filled knowledge gaps of less well-known teas, asserting Whittard as an trusted source for tea expertise.
With further stages of the campaign still to be released, Whittard and Hub are developing a content partnership to roll out successive stages of the video content strategy.