The Wine Society

The Wine Society is the world’s oldest wine club, founded in 1874 at the Royal Albert Hall in London.

Recently, they were looking to expand their audience appeal, with a specific interest in acquiring more, young female members. We came up with a creative treatment, designed specifically to target an audience who wanted to educate themselves about wine and learn how to pair wines with different foods.

We created two quirky videos under the title, Which Wine With…? – which aim to teach viewers about pairing tasting notes to different food flavours. The films were created as part of The Wine Society’s overall marketing campaign for 2018.