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What Drives Advertising Effectiveness? Mark Ritson's 10 Key Factors

(9 min read)
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Book Review: How Brands Grow by Byron Sharp

(10 min to read)
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Content that works

(7 min to read)
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LinkedIn's Content and Cocktails: Key Takeaways

(3 min to read)
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Ensure your Hub Content is a Brand Hero

(6 min to read)
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Renee Vaughan Sutherland receives Future Leaders Award and Patricia Mann Award

(2 min to read)
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How to ensure your 'Hero Content' doesn’t become a 'Brand Villain'

(7 min to read)
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It's Hard being a Video Content Hero

(6 min to read)
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What it takes to become a video content hero

(6 min to read)
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How to develop a customer-centric video strategy

(4 min to read)
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Hub’s top takeaways on producing 'help content'

(5 min to read)
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Using ‘Hero, Hub, Help’ to improve your communications strategy

(5 min to read)
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Greater Than 11%

(5 min to read)
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Hub's Favourite Christmas Ads

(8 min to read)
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How Hub used Help Content for Whittard

(2 min to read)
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Hub's Top Video Content Ads 2018

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The importance of insight-led video strategy

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THE RISE OF AR IN 2018

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JAGUAR X DUA - A SHREWD STRATEGY OR A SHOT IN THE DARK?

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TOP 5 ADS FROM AUGUST SO FAR...

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HOW DO YOU CREATE AN AWARD WINNING VIDEO MARKETING CAMPAIGN?

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5 OF THE BEST ADVERTISING CAMPAIGNS FROM CANNES LIONS 2018

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DIGITAL TRAILBLAZERS: SIMON GOSLING IN THE UNRULY FUTURE HOME

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HOW DO YOU DEVELOP A CUSTOMER CENTRIC VIDEO STRATEGY?

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NICER TUESDAYS

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DIGITAL TRAILBLAZERS: THE JAMIE OLIVER BRAND MACHINE

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DIGITAL TRAILBLAZERS: CHARLIE MAWER

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UNDERSTANDING YOUR AUDIENCE - INSIGHTS FROM JWT'S GLOBAL CREATIVE DIRECTOR

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THE CHANGING FACE OF BRANDED CONTENT, ON DEMAND

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5 OF THE BEST CHARITY ADS FROM 2017, SO FAR...

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LEADING SPORTSWEAR CAMPAIGNS

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BRANDED CONTENT & ENTERTAINMENT (BC&E)

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TOP 5 JULY ADS

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THE BEST PRIDE CAMPAIGNS OF 2017

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TOP 5 SUMMER ADS... SO FAR

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EVCOM AWARDS

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ELITE PROGRAMME

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TOP 5 ICE CREAM ADS OF 2017

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NICER TUESDAYS

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CLERKENWELL DESIGN WEEK (23-25 MAY 2017)

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WHY TONE OF VOICE IS SO CRITICAL FOR BRAND COMMUNICATIONS

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HOW THE USE OF PARODY IN ADVERTISING HAS EVOLVED

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YOUR BRAND IS BASED ON CUSTOMER PERCEPTION

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VIDEO SEO STILL MATTERS

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WHAT BRAND TRAITS ARE IMPORTANT TO MUMS?

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TOP 5 APRIL ADVERTS

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HOW MAKING A PURCHASE IS INFLUENCED BY CONSUMER BIAS

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THE USE OF CONFLICT IN ADVERTISING

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WHY BRANDS ARE ACTING LIKE PUBLISHERS

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HOW VIDEO WILL HELP DEVELOP MOBILE ADVERTISING

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HOW BRANDS SHOULD USE DATA TO ILLUMINATE OPPORTUNITIES

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THE BENEFIT OF CREATING A GLOBAL COMMUNITY

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CONNECT WITH YOUR CUSTOMERS THROUGH LIVE VIDEO

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THE CHALLENGES AND BENEFITS OF BECOMING A LIFESTYLE BRAND

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INTENT BEATS IDENTITY. IMMEDIACY TRUMPS LOYALTY

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THE POWER OF DIVERSITY

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BE BOLD FOR CHANGE

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THE BVE 2017 DEBATES THE TWO SIDES OF VIRTUAL REALITY

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THE PROS AND CONS OF CLOUD STORAGE FOR POST PRODUCTION

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THE IMPACT OF BEHAVIOURAL ANALYTICS ON VIDEO MARKETING

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THE CHALLENGE OF COMMUNICATING YOUR ETHICAL BRAND

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BRANDED CONTENT VENTURES INTO TV ADVERTISING

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INSPIRATIONAL WOMAN: KATE PATERSON | WE ARE THE CITY INTERVIEW

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PUTTING CREATIVE WOMEN IN THE SPOTLIGHT – A REVIEW

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HOW AIRBNB WON THE MEANINGFUL BRAND AWARD

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THE BEST OF BRANDED VALENTINE’S DAY VIDEOS

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WHY AUTHENTICITY PUSHED ONE COMPANY TO CREATE A BRANDED VIDEO SERIES

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HOW LIVE STREAMING HAS HELPED TO TELL STORIES IN A WHOLE NEW WAY

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WHY DATA AND INSIGHT ARE NOTHING WITHOUT THE HUMAN TOUCH

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WHAT LESSONS MARKETERS CAN LEARN FROM SUPER BOWL ADVERTISING

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YEAR OF THE ROOSTER – 4 VIDEOS TO BRING IN THE CHINESE NEW YEAR

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HOW BRANDS ARE USING FILM & TV CHARACTERS TO CREATE CONTENT

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HOW DONALD TRUMP IS INSPIRING NEW CREATIVITY IN ADVERTISING

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WHY ARE STUDENT FILMMAKERS VIDEOS GOING VIRAL?

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WILL YOUTUBE OR FACEBOOK PREVAIL IN THE VIDEO WAR IN 2017?

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THE BEST OF THIS YEAR’S BRANDED VIDEO CONTENT

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INSIGHT: CREATING THE DIFFERENCE

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THE POWER OF EMOTION

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THE BEST STRATEGIC USERS OF VIDEO MARKETING IN FINANCIAL SERVICES

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TIPS ON THE ART OF STORYTELLING