Alibaba

Alibaba.com is a website portal that enables global trade amongst small and medium sized business, allowing them the same trade benefits of large organisations.

 

Alibaba – Global Multi-Platform Content Campaign

Alibaba.com is a website portal that enables global trade amongst small and medium sized business, allowing them the same trade benefits of large organisations.

Alibaba’s ethos is one of championing small businesses – they see themselves as the platform that can support and educate anyone with an idea and help shape it into a successful business. They take great pride in building trust and creating a product that ensures that entrepreneurs and those keen to launch into the world of business are matched with the right suppliers and manufacturers.

Wanting to communicate this with the world they required that their brand and services went beyond a general awareness – they wanted to show their values in action.

Hub developed a blend of content with the primary purpose of inspiring people to follow their business dreams and ambitions – emotionally connecting them to wealth of possibilities that Alibaba.com can generate.

The blend included; Six part broadcast series – Pop Up, Start Up, a broadcast and online commercial, eight customer case study videos and six product explainer animations.